Disappointed customers, lost sales, falling productivity, negative brand equity - there's little that a poor Website can't impose upon your organisation.
If you're aware of the risks; strategic assessment and review will already be heading your online agenda as the most valuable way to invest time and effort. If not, it's high time you considered the importance of a usable website to your organisation's online success.
Web Performance Engineering or Website Usability is fast becoming one of the most vital routes to competitive advantage on the Web. With your competitors just a click away, you have to make the most of the one chance you have to make a digital impact and lay claim to your prospects online.
Ask yourself the following:
If you can't answer these questions with conviction, you should be talking to me about Web Usability today. You'll be glad you did!
Need Convincing? read on to find out more about Web Usability and YOUR organisation.
The current approach to Website improvement is primarily focused on what is termed 'Web Usability Testing' - the measure of a Website's potential to accomplish the goals of the end-user.
Whether Internet, Intranet or Extranet, it is rare that even the most successful of sites won't benefit from the discipline of usability testing. Amazon for example, was recently estimated to benefit from an additional $158m in yearly revenues by making a number of minor alterations to site design. (NetRaker)
Although usability testing is unquestionably an extremely valuable method of Website performance appraisal, we have found the discipline far too narrow an approach to create MAXIMUM results.
To fulfill demand for a more comprehensive approach, I have launched the Power Websites(TM) programme, underpinned by a set of activities that we refer to as Web Performance Engineering (WPE).
As an experienced and successful Web Usability Engineer, I can review and report on your website performance, coach your team and help mould your online approach, often demonstrating phenomenal results:
In the few short years since the Internet became a business imperative, there has been a stark transition in organisational strategy. It's no longer just a case of 'we must be on the Web' - more and more businesses are now looking to leverage the Internet for REAL strategic gains.
My approach has been developed with exactly this in mind. With our expertise, we can ease you through the transition from 'nuts-and-bolts site' to a high-performance and highly usable website.
Benefits of my Web Usability service are achieved through a four-part customisable programme, enabling us to offer the exact intervention necessary to achieve your desired results:
Internet, Intranet or Extranet: my Web Usability approach delivers rapid, cost-effective performance gains to enhance your digital success.
Discuss your Web Usability needs today. You'll be glad you did!
last updated Thu 31-Jul-2008 12:54 PM